nɔʏ-ɡəzɑ́:mtkùnstvεərk
creating space through the concept of gesamtkunstwerk (total work of art), integrating multiple digital and analog art forms and sensory elements into a complete and holistic artwork that transcends traditional boundaries of architecture, film, furniture, science, music, and other mediums.
Throughout history, architecture has consistently adapted by adjusting its program to the prevailing time while preserving its physical form. Presently, it appears challenging for buildings to meet the intricate demands of the contemporary, rapidly evolving world. They are no longer permanent, as they undergo demolition and reconstruction. Diverging from the concept of "temporary," future architecture will evolve in a "impermanent" fashion, encompassing not only structural aspects but also adopting a philosophical approach. The pavilion structure is seen as the most appropriate means to accomplish this.
Both "In-Vitro" and "In-Situ" are scientific terms, with "In-Vitro" referring to a subject isolated from its surroundings, like in a petri dish, while "In-Situ" pertains to a subject specific to its site and situation. I aim to reconsider the relationship between artwork and space by curating the space soley for the central piece. The space brewed from the artwork allows me to create a microcosm for the installed artwork.
While parametric design in architecture was initially anticipated as a significant advancement, it has yet to substantially impact our daily lives and the world at large. The custom nature of every element in parametric design has resulted in inefficiencies in construction cost, time, and methodology. I aim to overcome these limitations by adopting a strategic approach to parametric design, utilizing common materials like single-length pipes—thus introducing the concept of "Common Parametric."
공간 아티스트로 활동 중인 김재환 (Jeffrey Jehwan Kim) 은 현재 서울 건국대학교 산업디자인학과 겸임교수이자, 공간 및 전시 기획사인 에스카 디자인 스튜디오의 대표이다. 미국 코넬대학교 건축학과 (Bachelor of Architecture) 전공 및 디자인 분석 (Design Environmental Analysis) 부전공으로 수학 후 서울대학교 건축 석사 (Master of Architecture)를 수료하였다.
건축과 공간에 대한 관심을 중심으로 영상, 가구, 과학, 음악 등의 다양한 분야를 아우르는 다학제적 접근 방식으로 공간을 기획한다. 서울도시건축비엔날레 (2019, 2021), 수성국제비엔날레 프리비엔날레(2023)를 비롯한 여러 전시에서 공간의 기획, 디자인, 제작 및 설치 등을 진행했다.
또한 디지털과 아날로그 형식의 경계를 허물고 전통적인 매체를 새롭게 엮어내어 하나의 총체적인(Neu-Gesamtkunstwerk) 공간 경험을 만드는 아티스트로서의 활동도 활발히 이어나가고 있다. 파라다이스 아트랩 (2022), 현대자동차 제로원(2023) 등과 협업하여 파빌리온 설치 작품을 발표한 바 있고, 앞으로도 작품을 통해 디지털 콘텐츠와 공간 디자인의 상호 관계를 깊이 있게 탐구하고자 한다.
Jeffrey Jehwan Kim is currently an adjunct professor in the Department of Industrial Design at Konkuk University in Seoul and the head of the AESCA Design Studio, a space and exhibition agency. He majored in architecture at Cornell University in the U.S. and graduated from Seoul National University's Master of Architecture after studying under a minor in Design Environmental Analysis.
Focusing on interest in architecture and space, the space is planned in a multidisciplinary approach that encompasses various fields such as video, furniture, science, and music. Space planning, design, production, and installation were carried out in various exhibitions including the Seoul Urban Architecture Biennale (2019, 2021) and the Suseong International Biennale Pre-Biennial (2023).
In addition, he is actively engaged as an artist who breaks down the boundaries between digital and analog formats and creates a single holistic (Neu-Gesamtkunstwerk) space experience by newly weaving traditional media. In collaboration with Paradise Art Lab (2022) and Hyundai Motor Zero One (2023), he has announced the pavilion installation work, and will continue to explore the relationship between digital content and spatial design in depth through his works.
EDUCATION
June 2023 Seoul National University Master of Architecture Course Completed
(Thesis: Art Fair’s Possibilities as Cultural Space)
May, 2013 Cornell University Bachelor of Architecture Major
Cornell University Design Environmental Analysis Minor
PROFESSIONAL EXPERIENCE
2016.07 – Present AESCA DESIGN, Seoul, South Korea, Founder and Principal
2014.01 - 2014.10 Co-founder, ADDLIP Creative Agency, Seoul, South Korea
2021.08 - 2021.12 Internship, Diller Scofidio + Renfro, New York City, USA
2012.06 - 2012.08 Internship, Iroje, Beijing, China
2012.01 - 2012.05 Internship, K. Walz Atelier Design Studio, Rome, Italy
2011.06 - 2011.08 Internship, DMP (Design Moon Park), Seoul, South Korea
PROJECT EXPEIRENCE – SPATIAL ARTIST
2023.05 – Present <Scale, Time, Life>, Digital Installation
Incheon International Airport, Incheon, South Korea
2023.03 – Present <Resonance>, Pavilion
Hyundai Motors Group : Zero-one, Seoul, South Korea
2022.08 - 2022.09 <Heung>, Frieze Official VIP Exhibition
Seoul, South Korea
2022.01 - 2022.06 <Signal>, Pavilion
2022 Paradise Art Lab, Incheon, South Korea
2021.11 - 2022.05 <Distilled Memoir>, Digital Installation
Noryangjin Underground Sewer Culture Space, Seoul, South Korea
2012.08 – 2012.09 <Distilled Portrait>, Photography Exhibition
Daegu, South Korea
PROJECT EXPEIRENCE – CURATORIAL
2022.12 - Present <HMW in Paris>, Gana Gallery, Paris, France
Space Director, Exhibition Digital Installation,
2022.06 - 2022.12 <2022 One Day Art Festival>, Kolon - Custommellow, Seoul, South Korea
Space Director, Temporary Art Festival (13,000 sq.ft)
2022.03 - 2022.08 <ARTIST: Ways of Seeing>, BOON the Shop Cheongdam, Seoul, South Korea
Space Director, Temporary Art Exhibition (8,900 sq.ft)
2021.07 - 2021.11 <2021 Seoul Biennale of Architecture and Urbanism>, Thematic Exhibition, Seoul, S. Korea
Private Project Manager, US, Columbia, Turkey Installation
2021.02 - 2021.08 <Room of Quiet Contemplation>, National Museum of Korea, Seoul, South Korea
Director, Exhibition Digital Installation
2021.04 - 2021.10 CITES Exhibition, National Institute of Ecology, Seocheon, South Korea
Director, Exhibition Digital Installation,
2020.05 - Present Silla Hotel Huue Craft Gallery, Seoul, South Korea
Director, Exhibition Digital Production
2019.08 - 2019.09 <Desaturation> Entre Gallery Opening Exhibition, Seoul, South Korea
Director, Photography and Cinematography Exhibition
2019.04 - 2019.11 <2019 Seoul Biennale of Architecture and Urbanism>, Thematic Exhibition, Seoul, S. Korea
Assistant Curator, Project Management & Digital Installation
2018.09 - 2018.10 <Pyeongyang Architecture Photography Exhibition in Seoul City Hall>, Seoul, South Korea
Curator, Photography Exhibition
2018.06 - 2018.09 <1st Paju Architecture Cultural Fair>, Paju, South Korea
Curator, Photography and Cinematography Exhibition
EDUCATION
June 2023
May, 2013
PROFESSIONAL EXPERIENCE
2016.07 – Present
2014.01 - 2014.10
2012.08 - 2012.12
2012.06 - 2012.08
2012.01 - 2012.05
2011.06 - 2011.08
PROJECT EXPEIRENCE – SPATIAL ARTIST
2023.03 – 2023.11
2023.07 – 2023.10
2022.08 - 2022.09
2022.01 - 2022.06
2021.11 - 2022.05
PROJECT EXPEIRENCE – CURATORIAL
2022.06 - 2022.12
2022.03 - 2022.08
2021.07 - 2021.11
2021.02 - 2021.08
2021.04 - 2021.10
2020.05 - Present
2019.08 - 2019.09
2019.04 - 2019.11
2018.09 - 2018.10
Seoul National University Master of Architecture Course Completed
(Thesis: Art Fair’s Possibilities as Cultural Space)
Cornell University Bachelor of Architecture Major
Cornell University Design Environmental Analysis Minor
AESCA DESIGN, Seoul, South Korea, Founder and Principal
Co-founder, ADDLIP Creative Agency, Seoul, South Korea
Internship, Diller Scofidio + Renfro, New York City, USA
Internship, Iroje, Beijing, China
Internship, K. Waltz Atelier Design Studio, Rome, Italy
Internship, DMP (Design Moon Park), Seoul, South Korea
<Scale, Time, Life>, Digital Installation
Incheon International Airport, Incheon, South Korea
<Resonance>, Pavilion
Hyundai Motors Group : Zero-one, Seoul, South Korea
<Heung>, Frieze Official VIP Exhibition
Seoul, South Korea
<Signal>, Pavilion
2022 Paradise Art Lab, Incheon, South Korea
<Distilled Memoir>, Digital Installation
Noryangjin Underground Sewer Culture Space, Seoul, South Korea
<2022 One Day Art Festival>, Kolon - Custommellow, Seoul, South Korea
Space Director, Temporary Art Festival (13,000 sq.ft)
<ARTIST: Ways of Seeing>, BOON the Shop Cheongdam, Seoul, South Korea
Space Director, Temporary Art Exhibition (8,900 sq.ft)
<2021 Seoul Biennale of Architecture and Urbanism>, Thematic Exhibition, Seoul, S. Korea
Private Project Manager, US, Columbia, Turkey Installation
CITES Exhibition, National Institute of Ecology, Seocheon, South Korea
Director, Exhibition Digital Installation,
Silla Hotel Huue Craft Gallery, Seoul, South Korea
Director, Exhibition Digital Production
<Desaturation> Entre Gallery Opening Exhibition, Seoul, South Korea
Director, Photography and Cinematography Exhibition
<2019 Seoul Biennale of Architecture and Urbanism>, Thematic Exhibition, Seoul, S. Korea
Assistant Curator, Project Management & Digital Installation
<Pyeongyang Architecture Photography Exhibition in Seoul City Hall>, Seoul, South Korea
Curator, Photography Exhibition
<1st Paju Architecture Cultural Fair>, Paju, South Korea
+82) 010. 9555. 3652 / jjk255@gmail.com
www.jeffreyejehwan.kim / www.aescadesign.com
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Seoul, Republic of Korea
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